Peter Schlueer
Peter Schlueer

Peter Schlueer

Connect with Peter for arts management leadership vision, specifically for innovative technology projects that reinvent classical music presentation.

Peter Schlueer Peter Schlueer

Peter Schlueer is President and Founder at WorldViz, an Enterprise Virtual Reality company revolutionizing how professionals interact with and share information. WorldViz immersive collaboration solutions empower businesses with new methods for sales & marketing, training, and visualization.


For eight years, Peter Schlüer served on the Santa Barbara Symphony Board of Directors, advising on artistic vision and strategy.


New Stuff in my Virtual Reality World

New Stuff in my Classical Music World

Virtual Reality and Classical Music

Virtual reality is a computer technology that replicates an environment, real or imagined, and simulates physical presence. Virtual reality - just as classical music - is a powerful immersive medium. Today we see the beginnings of VR being used to telling stories that bring people closer to experiencing what it feels like to be a musician and to perform on stage.


VR projects by the Berlin Philharmonic, Philharmonia Orchestra, London Philharmonic, Los Angeles Philharmonic, Sydney Opera, and the ever pionieering Björk show how VR can be applied toward breaking down cultural barriers that have kept classical music insulated from too many societal groups.


I feel lucky to have spent more than a decade of my professional career each in classical music and in VR, gaining a dual perspective on what immersive virtual reality technologies can and can’t do for the classical music world.


What makes virtual reality so powerful is 'presence' - the experience of being enveloped by a compellingly realistic 3D world. VR’s power to evoke 'presence' is why I call it the ultimate human-machine interface.


Virtual reality is rapidly evolving from an elite niche technology to being rediscovered as the next evolution of computing, following the transition from desktop computers to mobile devices. Market analysts are projecting that VR and AR will be growing to the size of today’s PC market by 2025.


The opportunities for classical music organizations to leverage VR across live events, brand management, and education will be enormous as consumer VR devices reach critical mass. Classical music organizations will reach broader subscription audiences by streaming VR concerts into living rooms via 360° video and spatialized sound technologies; concert goers will teleport themselves directly to front-row-seats and even onstage. In visual arts, museums will enrich physical exhibition spaces with augmented reality information; visitors will curate their own personalized virtual exhibit tours in limitless spaces; and composers as well as visual artists will conquer VR as its own art form.


Today I’m part of this journey as a consultant to some of the pioneering organizations paving the way.

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